Rolex Datejust Ref. 69173 — A Timeless Two-Tone Icon for Discerning Collectors
Among Rolex’s most enduring and recognizable designs, the Datejust stands as a cornerstone of the brand’s identity. Introduced in 1945 as the world’s first self-winding wristwatch with an automatically changing date, the Datejust has remained a benchmark for elegance, reliability, and everyday luxury.
The Rolex Datejust Ref. 69173 represents this legacy in its most classic two-tone form — a reference that blends steel and yellow gold with unmistakable Rolex DNA, making it a long-standing favorite among collectors and elegant everyday wearers alike.
Reference Overview
• Model: Rolex Datejust
• Reference: 69173
• Case Size: 26 mm
• Case Material: Oystersteel with 18K yellow gold fluted bezel
• Bracelet: Two-tone Jubilee bracelet
• Crystal: Sapphire with Cyclops date magnifier
• Water Resistance: 100 meters
• Movement: Rolex Caliber 2135 (automatic, COSC-certified)
• Condition: 9/10 – well maintained
• Set: Box & papers included
The 26 mm case size reflects traditional Rolex proportions, particularly prized by collectors who appreciate vintage-correct sizing and timeless wearability.
Design & Aesthetic Significance
The Ref. 69173 is instantly recognizable thanks to its Rolesor construction — Rolex’s proprietary combination of Oystersteel and 18K yellow gold. The fluted bezel, crafted entirely from solid gold, is both decorative and functional, catching light from every angle while serving as a historic Rolex signature.
Paired with the Jubilee bracelet, originally designed for the Datejust, the watch offers exceptional comfort and visual refinement. The bracelet’s five-link construction allows it to drape naturally on the wrist, reinforcing the Datejust’s reputation as a watch that transitions seamlessly from daily wear to formal occasions.
Dial variations for this reference included champagne, silver, white, and other classic configurations, often accented with baton, Roman, or diamond hour markers — all reinforcing its status as a versatile yet unmistakably luxurious timepiece.
Movement: Rolex Caliber 2135
Powering the Datejust 69173 is the Rolex Caliber 2135, an in-house automatic movement known for its durability and precision.
• COSC-certified chronometer
• Quick-set date function
• Approx. 48-hour power reserve
• Designed specifically for smaller Datejust references
The Caliber 2135 has earned a reputation for long-term reliability, making it a movement that collectors trust not only for accuracy, but also for serviceability decades into ownership.
Collectability & Long-Term Value
While modern Lady-Datejust references have evolved in size and materials, the 69173 remains highly collectible due to its classic proportions, discontinued status, and unmistakable vintage Rolex character.
Collectors value this reference for:
• Traditional 26 mm sizing
• Gold fluted bezel craftsmanship
• Proven Rolex automatic movement
• Strong secondary-market demand
• Complete set (box & papers), which significantly enhances provenance and resale value
It is a reference that appeals equally to seasoned collectors and those seeking an heirloom-quality Rolex with enduring relevance.
Acquisition Details
✔️ 100% authentic
✔️ Actual photos posted (no stock images)
✔️ Open to authentication at buyer’s expense
📍 Meetup: Preferably BGC
💬 Serious buyers only